Editorial Standards

Editorial Standards

Falls Here guides and store links should be practical, local, and clearly tied to a region, place, product collection, or community prompt.

Store and product language should explain why a collection belongs to a region, what story or place it supports, and when a product is better treated as Network Core Gear.

• Keep regional collection language specific to the region.
• Keep generic slogans in Network Core Gear.
• Use product links where they support a guide, place, or collection story.
• Correct product, route, and source details when better information is available.