Regional Gear Guide Focus
Use these You Fall Here guides to understand how regional collections, network core gear, story-led drops, and the Falls Here guide loop connect. The goal is simple: products should support the places and identities the regional sites are building.
- Network Core Gear holds evergreen Falls Here products that are not tied to one region.
- Regional collections should connect to PA, DC, MD, NJ, NY, PHL, or VA identity instead of repeating generic slogans.
- Guide-to-product links should feel useful from the visitor journey: read the local guide, then choose the collection that fits the place.